Brand Journey

  • 2011 to present Blooming Period

    The industry competion changed from marketing to qualitative. Nature keep creating a wider range of healthy home lifestyles.


  • 2006-2010 Establish the leading position

    Flooring industry entered a golden age, with category increase and brand competition rises. Under the influx of international capital and the industry  experiencing interconnected and emerging . Nature dominating in the pyramid tip with market operation and strong management.

  • 2001-2005 Scaling Period

    Nature Flooring keep upgrading and committed to standardized manufacturing and brand promotion, playing a prominent role in the industry.

  • 1995-2000 Entrepreneurial period

    In May 1995, we operating as an open furniture city and a teak solid wood flooring factory built the "Willow Workshop" and "Timber Workshop".  In 1998-1999, the born of "Nature" Brand, products selling  in major cities of China.