Nature Story

Nature began in 1995 with a simple idea: to create homes that feel good to live in while taking care of the world we share. What started as a flooring company has grown into something much bigger--- a global leader in home solutions, blending innovation, craftsmanship, and care for the planet.


For Nature, it’s not just about the products we sell — it’s about how we make them. From the 6-Zero Green Standards that prioritize health and sustainability to large-scale tree-planting programs that have already contributed over 800,000 trees, we’re committed to doing our part for the planet. As the first zero-carbon enterprise in China’s flooring industry, we’re now setting the benchmark across the United States for environmental responsibility, paving the way for a greener future.


Today, Nature is more than a company — it’s a movement. A community of people committed to making thoughtful choices, creating meaningful spaces, and protecting the planet we all share. Every home we touch is a step toward something bigger: a future where people and nature live in harmony, supported by a brand that stands for integrity, quality, and sustainability.


  • 1995

    Originated in 1995

  • 500

    Top 500 Asian Brands List

  • 910 +

    Brand value of 91.056
    billion CNY in 2024

  • 5000 +

    Retail stores

STATEMENT
Nature leads the revolution in sustainable living, shaping a future where homes and nature thrive in harmony.
MISSION
Leading the transition to sustainable, carbon-neutral materials for homes that inspire and protect our planet.
VISION
Setting the global standard for carbon-neutral home improvement materials, driving innovation and inspiring a more sustainable future.

Deeply Participate in the
Global Green Development Process
Nature became a FSC certified company in 2006, and has been deeply
participating in the Global Green Development Process. Strictly abide
by the legality of forest resources and work together with FSC international
organizations to create a reasonable, legal, and sustainable green business model.
Merit Conservation Supporter

The Only Company in the industry to Receive
the Honor

The first Carbon Neutral Enterprise in the industry
Align with the global attaining carbon neutrality,
Nature dedicated to curbing carbon emissions throughout its
manufacturing process and promoting green and low-carbon development .