Nature began in 1995 with a simple idea: to create homes that feel good to live in while taking care of the world we share. What started as a flooring company has grown into something much bigger--- a global leader in home solutions, blending innovation, craftsmanship, and care for the planet.
For Nature, it’s not just about the products we sell — it’s about how we make them. From the 6-Zero Green Standards that prioritize health and sustainability to large-scale tree-planting programs that have already contributed over 800,000 trees, we’re committed to doing our part for the planet. As the first zero-carbon enterprise in China’s flooring industry, we’re now setting the benchmark across the United States for environmental responsibility, paving the way for a greener future.
Today, Nature is more than a company — it’s a movement. A community of people committed to making thoughtful choices, creating meaningful spaces, and protecting the planet we all share. Every home we touch is a step toward something bigger: a future where people and nature live in harmony, supported by a brand that stands for integrity, quality, and sustainability.
Originated in 1995
Top 500 Asian Brands List
Brand value of 91.056
billion CNY in 2024
Retail stores
The Only Company in the industry to Receive
the Honor